Washington DC nonprofit YouTube rankings

Institute For Justice

IJ's channel is a standout performer with a 4.99% engagement rate — roughly 2-5x the nonprofit benchmark — and an average of 597 comments per video, signaling a genuinely activated audience, not passive subscribers. Their best recent video ('He Criticized the Mayor. They Arrested Him. He WON.') pulled 1.63M views against a 122K average, a 13.4x breakout that reflects strong title craft and mission-aligned storytelling. Uploading at 12.3 videos/month with 37 uploads in the last 90 days, this is one of the most consistently active nonprofit channels in the civil rights space.

American Battlefield Tr

American Battlefield Trust commands 487K subscribers and 122M total views, with an upload cadence of 13+ videos/month over the last 90 days — a genuinely active channel. However, the avg views/subscriber ratio sits at just 5.5%, suggesting a large but partially disengaged audience, while the engagement rate of 3.05% is actually strong by nonprofit standards. The animated battle map format (top video: 164,988 views, 6.1x above average) is a clear content differentiator that other nonprofits should study.

American Chemical Society

ACS punches well above its subscriber weight with a 4.5% engagement rate — nearly double the nonprofit benchmark ceiling of 2% — and 17 uploads in the last 90 days at a healthy 5.7/month cadence. The best recent video 'How to upcycle your spaceship parts' hit 164,464 views, 12x the channel average of 13,724, signaling strong breakout potential when titles lean into curiosity-driven hooks. Caption coverage at 86% reflects genuine accessibility investment across a 1,284-video library.