
The State of Local News on YouTube · 2026
Most independent newsrooms are missing from the biggest stage in news.
We studied all 474 newsrooms on the LION Publishers member list on YouTube.
The breakthrough
The newsrooms breaking through on video.
A statewide nonprofit leads the field — proof an independent newsroom can build real scale. Right behind it, the outlets closest to a single community in its own language punch well above their size, with millions of views and the engagement to match.
Ranked by YouTube subscribers. Lifetime views shown alongside as the truer measure of reach.
The Salt Lake Tribune
- 2
#EnNYConMás
LatinoSpanish-language63.7Ksubscribers14.1Mviews - 3
L.A. TACO
LatinoImmigrant46.2Ksubscribers12.0Mviews - 4
Honolulu Civil Beat
StatewideInvestigative32.1Ksubscribers12.1Mviews - 5
The Baltimore Banner
MetroPolitics19.7Ksubscribers8.8Mviews
What thriving looks like
A thriving channel is measured in views. The Baltimore Banner averages 23,500 views per video. The TRiiBE — a Black-led Chicago newsroom with 2,600 subscribers — reaches 30,900.
The cohort
The languages of local news.
The audiences breaking through are reached in the language they live in, and they over-index on serving one community closely.
Languages of local news
Who they serve
The pattern
What the leaders do differently.
more subscribers for newsrooms that publish monthly or more — a median of 1,180 versus 416 for occasional posters.
of the 474 newsrooms even has a findable YouTube channel. Showing up consistently is itself the differentiator.
The newsrooms with the largest video audiences over-index on serving one community in its own language.
The census
By the numbers.
Every LION Publishers member newsroom, studied on YouTube. Figures verified June 2026.
newsrooms on the LION Publishers member list, all studied on YouTube
have a findable YouTube channel
publish video actively (≥1 upload in 90 days)
median subscribers among the active channels
Free newsroom benchmark
See where your newsroom ranks.
Tell us your newsroom and we'll send where you stand against the 474 newsrooms on the LION list — and the cadence the leaders keep.




