New York City nonprofit YouTube rankings

Sesame Workshop

Sesame Workshop's 3.74M-subscriber channel posts ~4 videos/month with an avg of 105K views per video, but the view-to-subscriber ratio sits at just 2.8% — well below the 30% benchmark — suggesting a large but passive audience. Engagement rate of 0.44% is below the nonprofit average, and avg comments/video is 0, which is a notable gap for a brand built on audience connection. The best recent video ('Staying Close to Family and Friends with Elmo') hit 276K views, 2.6x the channel average, showing the core Sesame Street IP still drives organic reach when deployed well.

Museum Of Modern Art

MoMA uploads at a healthy 11 videos/month and has a standout breakout with the Ruth Asawa HOW TO SEE documentary hitting 402,945 views — 23x their avg of 17,326 — suggesting the long-form artist documentary format genuinely resonates. However, the view-to-subscriber ratio sits at just 2.8% (well below the 30% benchmark), avg comments are only 15/video, and 0% caption coverage on a 1,301-video channel is a significant accessibility failure for a world-class arts institution. Engagement rate of 4.1% looks strong in raw terms but is skewed by the Asawa outlier.

American Museum Of Natural History

AMNH's 431K subscribers and 112M total views reflect genuine institutional reach, but the 11.9% views-to-subscriber ratio falls well below the 30% benchmark, suggesting audience growth has outpaced content engagement. The top video ('Meet the shark that inspired JAWS') at 1.6M views is a 31.6x outlier — a single viral moment rather than a consistent pattern — while the best recent video ('Dinosaur eggs 101') pulled only 18K views, just 0.4x the channel average. With 0% caption coverage across 1,120 videos, accessibility is a significant institutional gap for a science education organization…