Seattle nonprofit YouTube rankings

Pacific Northwest Ballet Association

PNB's channel shows genuine scale with 83M total views across 878 videos and a healthy 18.5% views-to-subscriber ratio, but the real signal is the FIREBIRD trailer pulling 215,617 views in recent weeks — 6.4x above the channel average — suggesting strong audience appetite for performance previews. Engagement rate of 0.75% is within nonprofit norms but avg comments of just 3/video indicates passive consumption rather than community dialogue. Caption coverage at 0% across 878 videos is a significant accessibility gap for a channel this established.

Museum Of Glass

With 225K subscribers and 75.8M total views, the Corning Museum of Glass has built a massive content library (1,696 videos since 2007), but the avg views/video of 2,460 represents only 1.1% of subscribers — a classic symptom of a large legacy archive diluting recent performance. The bright spot is a 4.9% engagement rate, well above the 0.5–2% nonprofit benchmark, and a healthy 11.3 uploads/month cadence anchored by the new 'Glass in a Flash' series. However, caption coverage at just 2% across 1,696 videos is a significant accessibility failure for a major cultural institution.

The Institute For Functional Medicine

IFM has a large subscriber base (187K) and solid avg views (39,341/video), but the top video — a conference promo with 618K views — is a 15.7x outlier that skews the averages significantly. Engagement is thin at 0.81% with only 2 avg comments/video, suggesting a passive audience rather than an engaged community. The latest upload has just 223 views after 20 days, and the best recent video (66K views on a clinical topic) shows the educational content can perform, but upload frequency at 3.3/month and a conference-promo thumbnail as the channel's face are limiting factors.